Calloway Cook is the Founder of Illuminate Labs. He started this company as a frustrated consumer of dietary supplements. Calloway was taking supplements to alleviate high blood pressure, but couldn't get a single company to send an up-to-date test result of the product they were selling. He was concerned with the purity of the products he was consuming daily. After hearing many people online and in-person voicing the same concerns, he decided to launch Illuminate Labs as the solution to the transparency and safety issues in the dietary supplements industry.
Jose A. Villa Rodriguez PhD is the Scientific Advisor to Illuminate Labs. He holds a PhD in Nutritional Biochemistry, and he's published 13 research papers in various international scientific journals. Jose's passion is studying the link between dietary components and nutraceuticals on energy metabolism and their associations with health conditions like obesity and diabetes. His role with Illuminate Labs is to review new formulations for efficacy, and website content for scientific accuracy.