Aussie is a hair care brand that sells a wide range of products, from shampoo to conditioner to hairspray and more. The company allows shoppers to sort by potential hair benefits, like "Color Protection," "Frizz Control" and more.
But does Aussie contain research-backed ingredients for supporting hair quality and appearance? Does it contain any questionable additive ingredients? How do real users rate and describe the effects of Aussie hair products? And why was the brand sued in 2021?
In this article we'll answer all of these questions and more, as we analyze the ingredients in two of Aussie's most popular products (Miracle Moist Shampoo and Miracle Moist Conditioner) based on clinical studies to give our take on whether or not the brand is a good choice for hair.
We'll also feature unsponsored customer reviews of the brand, and explain why the brand was sued over alleged ingredient contamination.
Ingredient Analysis | Miracle Moist Shampoo
The ingredients in Aussie Miracle Moist Shampoo are shown above.
This product does contain some ingredients that are shown in clinical studies to be good for hair.
Jojoba oil is one of the most effective shampoo ingredients, as it was shown in a medical review published in the Polymers journal to improve hair fiber, protect hair thread and improve breakage resistance.
Aloe vera is clinically shown to increase collagen production locally, and improve skin health, which suggests it can enhance scalp health as we documented in our article on is Herbal Essences good for hair.
Ecklonia radiata extract may promote hair growth, because a similar plant had that effect in a 2013 clinical trial.
Unfortunately, this product also contains a number of ingredients that we consider to be questionable from a health perspective.
Methylisothiazolinone is a synthetic preservative that induces cell death and inflammation in human cells, as documented in a clinical trial published in the Environmental Toxicology journal.
Fragrance can trigger "adverse health effects," according to a 2016 medical review.
Yellow 5 and Red 33 are synthetic dyes, and a 2015 medical review suggests that synthetic dyes can absorb through the skin, and may have toxic effects.
Overall, we consider Aussie Miracle Moist Shampoo somewhat likely to improve hair appearance given the three research-backed active ingredients highlighted above, but we do not think this product is good for hair given the questionable inactive ingredients.
Real People Try Aussie
A YouTube creator named "CurlieCrys" had a negative experience with Aussie hair products:
A YouTube creator named "Twisted Glam" shared before-and-after images from a three-month test with Aussie hair products:
Ingredient Analysis | Miracle Moist Conditioner
The ingredients in Aussie Miracle Moist Conditioner are shown above.
Jojoba seed oil is included in this product, and we explained in the previous ingredient analysis section why we consider this ingredient effective.
Avocado oil is clinically shown to protect hair from damage, as we documented in our Veganic Hair Oil reviews article.
Glutamic acid promotes hair growth in mice, according to a 2021 clinical trial.
Methylisothiazolinone and fragrance are included in this formulation, and we discussed why we recommend avoiding these ingredients in the previous ingredient analyis section.
Overall, we consider Miracle Moist Conditioner somewhat likely to improve hair quality and appearance, but we do not consider this product to be good for hair given its questionable inactive ingredients.
Even though we don't currently recommend either product, we consider Miracle Moist Conditioner to be a healthier choice than Miracle Moist Shampoo, because the conditioner is free of synthetic dye.
Why Was Aussie Sued?
In December of 2021, Aussie was sued in a class-action lawsuit over allegations of product contamination.
According to ClassAction.org, dry conditioner and dry shampoo products sold by Aussie were contaminated due to contamination with benzene.
Long-term exposure to high levels of benzene in the air can cause cancer according to the CDC.
It's unclear to us whether this lawsuit is ongoing or has been settled at the time of publishing this article.
Since this lawsuit only pertained to potential contamination of dry shampoo, this suggests that consumers may benefit from choosing liquid shampoo if they choose to purchase from Aussie.
Our Clean Hair Care Picks
Ingreendients Daily Shampoo is our top shampoo pick, because it's formulated 100% from plants and contains research-backed active ingredients like acetic acid, derived from apple cider vinegar (ACV), which researchers suggest "can condition hair making it softer, silkier, shinier."
Happy Head Topical is our top hair growth solution.
This formulation uses FDA-approved hair loss ingredients like minoxidil which is clinically shown to increase hair count by 11%.
The brand also publishes the percentage concentration of each active ingredient, which is a sign of quality and transparency.
